The ultra-secret CEO's strategy

I refer you to Tino Fernandez's article “The ultra-secret CEO's strategy” published last Thursday in Expansion in which I have participated along many others, and that analyzes the desirability or not of CEOs to face public opinion. There are tastes and opinions for everything. And what do you think? They're founders, presidents and first … Read more

#lateraltwits 17 Twitter as a fanpage

Lady Gaga continues to lead - it's been a while- Twitter as the most followed person with near 8 millions of “followers”. Your fanpage on Facebook is 4.700.000 Fans. Barack Obama, in 4th place, Has 6,5 millions of followers, and your Twitter account is one of the oldest, With 47 Months. Obama's doing. … Read more

Philips links a product to Bush's departure from the White House

Extraído de “Marketing & News” 22 January 2009 Philips ha aprovechado la toma de posesión de Barack Obama como presidente de Estados Unidos para lanzar en Reino Unido una campaña de prensa en la que la imagen de George W. Bush sirve para anunciar su cargador electrónicoPower4Lifecon el lemaPara cuandoRead more