What are brand ambassadors and what are their advantages?
Guillem Recolons defines, classifies and compares brand ambassadors in terms of reach, Commitment, Cost, credibility and control
brand advocates
#TheFollowerObsession Followers? Fans? Contacts? Better few and good
Today I deal with a disease that is becoming an epidemic: #TheFollowerObsession, or the absurd obsession with collecting followers, contacts or fans. A few months ago I approached the topic from another angle in the post Mark package as value proposition does it work?. There I was referring to this absurd habit of some to place his name next to … Read more
Brand ambassadors… External or internal?
You're CEO of a company. You have to make a decision: 1. Betting on external brand ambassadors 2. Throw the rest for the internal ambassadors I raised this question a few days ago from Linkedin, and the answers I got seemed enriching, so I think the result well deserves a reflection in this post. Before … Read more