In the series “LateralTwits” we've already talked about Twitter as a means of communication, Twitter as a platform for dialogue, Twitter as a means of information and Twitter as a means of contact. Today the focus is on Twitter as a public forum. Twitter is becoming a great forum. It may never replace thematic forums … Read more
We restarted the “Saga” lateraltwits behind the Christmas parenthesis. We have already talked about Twitter as a means of communication and Twitter as a platform for dialogue. Personally, I think Twitter is one of the biggest sources of information, and possibly the most up-to-date. First we have the searches, a powerful engine that searches for information in four parameters: … Read more
As you know, a few weeks ago UNESCO designated the castells as an intangible cultural heritage of humanity. We find it a unique opportunity to establish a simile with the creation of personal brands. The Castells are a festive event typical of Catalonia, more than 200 years old. It consists of the lifting of human towers … Read more
We talk a lot about building personal brands. But for those who haven't just believed at all, maybe the time has come to see it from the reverse angle: how to destroy a personal brand. Although it may seem easy, takes time. Here are some steps to follow. Lying frequently. Don't auténtic@ To Include Promises or Purposes … Read more
Micro-post. I recently read about the initiative “Think B4U post“, an amalgam of letters that deciphered would come to say “think before you post“, Bone, think before launching a comment on the network. The initiative started from the International Day of Internet Safety, in the last edition of March, and makes us reflect on … Read more
Following the thread of the post posted last week about the personal brand and smoke sellers / 1, this time we act as amplifier of the post that publishes this same morning the blog of the personal brand sherpa Andrés Pérez Ortega. Here's the content: Coopetidores, looters and converts a few months ago, in the … Read more
They say that September and January are new stages. September means reentré, the start of work after the holiday, with the batteries charged to the fullest and perhaps some with that little depression that involves the turn “al cole”
What do Jose Mourinho have in common, Mick Jagger, Lady Gaga, Paris Hilton, Iggy Pop, Bethlehem Stephen,Hugo Chavez and Michael Moore? Is that clear, your personal brand is in provocation, the controversy. In many cases, skill and fame have preceded the controversy, as in the case of Mick Jagger. But the vast majority … Read more
Subtitle: AND IT ONLY COST HIM $5!! Sub-Subtitle: Based on a true story Imagine that your life's dream is to find work as a creative editor in one of the 5 best agencies in the country. Imagine that in addition, you're broke and you can't spend more than 4 or $5 to get your sugar. I'd tell you … Read more