Human brands in a digital world
We need human brands in a digital world, where technology is at our service, and not the other way around, A very topical debate
Branding
What kind of unassefiable risks can an organization that devotes efforts to its employees fully advocates their uniqueness?
I confess that the title I have stolen from a superb post by Miquel Àngel Escobar entitled Business and Personal Branding. Uniqueness generates strong brands (sometimes too much) A few days ago I was asked by colleagues if the uniqueness of people is relevant and risky in organizations and the brand they project. … Read more
Building trust with presence and brand essence
La presencia de marca no basta para generar confianza, y de ahí el rol clave de la ESENCIA de marca, una parte imprescindible en todo proceso de branding
The humanization of trademarks (1) What happened to Anne?
La humanización es el proceso indispensable por el que debe pasar toda marca -comercial o personal- para entrar en conversación, to connect.
The most-watched ad in history is not an ad. Goodbye, Advertising.
Advertising has lost its role as a leader in commercial communication. What's going on? Is branding the natural evolution of advertising?
Carlos Graell brings an excellent side view of art
I strongly recommend a visit to Carles Graell's blog to enjoy what could be a sideways way to understand art. As the writer Joan Fuster said in her book “The discredit of reality“, art that has become abstract has set aside the representation of reality after … Read more