#11s2013 Communication and countercommunication: swords aloft
Are the communication cabinets getting their strategy right after the Via Catalana?? Is there no tactics more than strategy?? Where will this end??
Catalunya
Personal brand and castells
As you know, a few weeks ago UNESCO designated the castells as an intangible cultural heritage of humanity. We find it a unique opportunity to establish a simile with the creation of personal brands. The Castells are a festive event typical of Catalonia, more than 200 years old. It consists of the lifting of human towers … Read more