#11s2013 Communication and countercommunication: swords aloft
Are the communication cabinets getting their strategy right after the Via Catalana?? Is there no tactics more than strategy?? Where will this end??
Communication
Happiness after dismissal
It's a topic to talk about dismissal and depression, phases of mourning, of indefinition, Disorientation, Crisis. As Louis Van Gaal would have said, "Always negative". But, What about the positive side of the dismissal? Why do you never talk about people who have discovered that there is a better life behind an ERE? What about all those who, of the … Read more
Human Marketing V: The fourth C is Communicate
In addition to establishing our personal brand, built and built on real values, and on a vital argument consistent with who we are and with our aspirations, human marketing establishes relationships between people, between personal brands. Both the aspects of visibility and attitude are the basis of a communication strategy. Communication between … Read more
A brand on Twitter Danger or Opportunity?
Collecting data from the network, we see that almost a 20% Twitter's private users follows some trademark. The reasons for doing so can be very diverse: Emotional connection to the brand (positive experiences, Advertising…) Stay informed of the news of each brand; Products, Events, Fairs… Watch if the competition is treated. There too … Read more
Personal brand and smoke sellers / 2 (by Andrés Pérez Ortega)
Following the thread of the post posted last week about the personal brand and smoke sellers / 1, this time we act as amplifier of the post that publishes this same morning the blog of the personal brand sherpa Andrés Pérez Ortega. Here's the content: Coopetidores, looters and converts a few months ago, in the … Read more