Human Marketing IV: Collaborating is key
We started this fourth installment of "Human Marketing" remembering the four "C": Believe, Trust, Collaborate and Communicate. Today we focus on an important "C", Collaborate. Kotler and his "10 principles of new marketing" must be referenced, in that it cites collaborative marketing and defines it as a marketing that evolves from the transactional (1950) and relational (1980) … Read more