CREER Archivos - Guillem Recolons

Human Marketing IV: Collaborating is key

7 November, 2011 by Guillem Recolons

We started this fourth installment of "Human Marketing" remembering the four "C": Believe, Trust, Collaborate and Communicate. Today we focus on an important "C", Collaborate. Kotler and his "10 principles of new marketing" must be referenced, in that it cites collaborative marketing and defines it as a marketing that evolves from the transactional (1950) and relational (1980) … Read more

Human Marketing II: With "C" of CREER

27 September, 2011 by Guillem Recolons

We said last Tuesday that HUMAN MARKETING is a way of doing marketing that does not have 4 "P" but 4 "C": Believe, Trust, Collaborate, Communicate. Today we focus this second part on the first "C": CREER De las distintas definiciones del verbo creer que encontramos en la RAE, We stay with this one: Giving credit to someone. Tan … Read more

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