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Dacia

The philosophy of turning the quest for chollos into a smart attitude extends among consumers – White brands and low-cost consumption reach the services sector

11 November, 2008 by Guillem Recolons

I reproduce the article “I'm not a fool” by Lluís Pellicer appeared in El País on 11 November 2008 The bargain of a lifetime made business. Low cost flights, low cost clothing, low cost lawyers… Even massages! An entire industry dedicated to the low cost concept is consolidated in Spain. The price of the … Read more

Categories Low Cost Tags accessibility, Accor, allied, Anfac, baix cost, low cost, low budget, Crisis, Dacia, Day, Direct Insurance, Easyjet, The English Court, The country, Esprit, Facua, low cost phenomenon, low cost philosophy, Guillem Recolons, H&M, iBanesto, Ikea, Inditex, ING, lateral consulting, Legalitas, Lidl, Lluís Pellicer, Lomaslegal, low cost attitude, low cost high value, low cost network, white marks, more for less, Massages to 1.000 @ca, MASMovil, Masstige, Media Markt, Mercadona, Primark, low cost advertising, Renault, Roland Berger, Ryanair, second brands, Sidorme, Tata Nano, TVLowCost, value for money, Vueling, I'm not a fool, Yoigo, Zara Leave a comment

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