In the 4 last chapters of the Iceberg series I have dealt with the "D" of "Weaknesses" with Elena Arnaiz, the "F" of Strongholds with Xavi Roca, the "A" of Threats with Arancha Ruiz and the "O" of Opportunities with Francisco Alcaide. A luxury. It's the turn to build the SDSO, and to do it in a practical and practical way … Read more
In the 11 previous chapters of the Iceberg series I have discussed the diagnosis of our personal brand: perceived identity, own identity, digital identity identity by name in search engines, on social media and by keywords. I have also discussed with Elena Arnaiz the "D" of "Weaknesses" of the STHFO, the "F" of Strongholds with Xavi Roca, The … Read more
I guess you'll wonder.… What is the main threat? When we work our personal SWOT (if you haven't, I encourage you to prepare it), we consider threat as an external factor. We don't have direct control, because these can be changes in laws, technological changes, Regulations… but it does have a direct impact on our activity and … Read more
You know it? What's your personal brand? If you already know what your personal brand is, Congratulations. You're in a position to define goals, business model, value proposition, messages and throw yourself into any ring to communicate it. Yes, on the contrary, you don't know what your personal brand is, that mark you leave on others, Need … Read more
A few days ago I was talking about how to weaken our weaknesses, in what was the start of a series of articles about personal DAFO. Today it's the turn of the fortresses What to do with our strengths? How to fortify our strengths? Types of personal strengths What sets us apart from others. In short, what … Read more