In the 10 previous chapters of the Iceberg series I have worked with the diagnosis of our personal brand: perceived identity, own identity, digital identity identity by name in search engines, on social media and by keywords. I have also discussed with Elena Arnaiz the "D" of "Weaknesses" of the STHFO, the "F" of Strongholds with Xavi Roca. … Read more
In the 9 previous chapters of the Iceberg series I have developed the diagnosis of our personal brand: perceived identity, own identity, digital identity identity by name in search engines, on social media and by keywords. I also dealt with Elena Arnaiz with the "D" of "Weaknesses" of the STHFO, and today it's the "F" of Strongholds, … Read more
In the 8 previous chapters of the Iceberg series we have worked on diagnosing our personal brand we have focused on perceived identity, in its own, in digital identity by name in search engines, on social media and by keywords. In this chapter we enter the SDFO (Swot, Swot...) of our personal brand, … Read more
It's been done. 40 years that Maltese thinker Edward de Bono published his "Lateral Thinking", one of the best creative manuals that has ever existed. I assure you that the method set out in Bono's book is still more in force than ever. Today I will try to establish an analogy between lateral thinking and personal branding. … Read more