anti-branding staff

Anti-Branding Staff Is Required

I had my doubts with the title… Anti-Branding or Anti-Personal Branding Staff? I'm going to try to explain, but I think you're already imagining where all this comes from. Curious: in politics, win the worst-rated candidates In effect, Donald Trump's victory and the victory that came in Mariano Rajoy's last Spanish election … Read more

The ultra-secret CEO's strategy

I refer you to Tino Fernandez's article “The ultra-secret CEO's strategy” published last Thursday in Expansion in which I have participated along many others, and that analyzes the desirability or not of CEOs to face public opinion. There are tastes and opinions for everything. And what do you think? They're founders, presidents and first … Read more