It's been done. 40 years that Maltese thinker Edward de Bono published his "Lateral Thinking", one of the best creative manuals that has ever existed. I assure you that the method set out in Bono's book is still more in force than ever. Today I will try to establish an analogy between lateral thinking and personal branding. … Read more
Despite our frantic activity, we just dedicate ourselves to thinking new ideas a minute or two a day. Time phases our initiative to renew ourselves. The urgent always precedes and surpasses what is important. At this point it will be very difficult for us to innovate to create some new project or to reinvent ourselves. … Read more
Perhaps this time of crisis will allow us to recover old values that we had hidden in some drawer. The phase of the unsused growth of our economy in recent years 30 years comes to an end. Nothing will be so easy from now on, but you have to see the positive part: possibly we dust off the culture of effort, something very useful … Read more
Stunning video that mixes a definition of lateral thinking by Edward De Bono with the graphic words that flow during the speech. [youtube-https://www.youtube.com/watch?v-1UcbyKCA7Uc&hl-es&fs-1&rel-0] Guillem RecolonsConvened that everything leaves its mark, I help companies better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy … Read more
In its "new words" message 2 February, Edward de Bono highlights the need to create new words to facilitate language. I am particularly struck by De Bono's reflection on the new word “EBNE” (Excellent, but not enough, "Excellent But Not Enough"). Without that word … Read more
The good news is that Edward de Bono has been chosen by the European Union as 'Ambassador for Thinking’ for this year 2009, the year of Creativity. In “Idea Creativity”, his recent January message, bono highlights the difference between artistic creativity and creativity in thinking. Recognizes that the first … Read more
Edward de Bono's new message tells us about the need for new approaches to times of crisis, and the greatest need for creativity. I'd rather you read the original version: Too often people think of creativity as being concerned with new products, new services and new markets. All of these imply a … Read more
"Valueless effectiveness is a tool without a purpose". It doesn't matter race or belief: import values. Only then did Obama win over his voters. When I was talking about economics, didn't do it with the cool macroeconomic figures, I was doing it looking at the families, the future of their children and their … Read more
Mistranslated, Be: we just think of solutions to problems. Here is the original text, my translation and my comments: "Because we often consider 'thinking' to be problem solving we do not think much about matters which are not problems. If there is a wide open road ahead of us do not stop to consider … Read more
Effectively, reciting Edward de Bono, generate an idea of a triangular door is something different, but it brings little value. Thanks to technology we can now watch and hear Bono live. Deputy defining this video better than any other lateral thinking. Guillem RecolonsConvened that everything leaves its mark, I help … Read more