Your father was a fireman and mine was a machinist.

The train is back at the center of our lives. This is Renfe's new story, turned into an advertisement, which has been on the air for a few days. Renfe manages to turn his long, stale story around to turn it into something positive. Many brands do not dare to use this … Read more

Never underestimate the power of a great story

Today I get this story so well told for Canal +. Animaos, lasts just over a minute. The moral borders on perfection: Never underestimate the power of a great story. [youtube-] Guillem RecolonsConvened that everything leaves its mark, help companies better connect with their stakeholders through staffing programs … Read more