El Mundo Archivos - Guillem Recolons

7. How do you communicate your worth?

9 February, 20199 March, 2010 by Guillem Recolons

The past 2 March we referred in a post to the question How do you create value? How do you communicate your worth? It's great to create values, have values, defend values. But if they don't communicate, no one will know.. Will it do any good? Yes, to fill the gap in personal satisfaction. Little else. … Read more

RESEARCH OF 'NEUROMARKETING': Study shows anti-smoking campaigns make smoking cravings

24 October, 2008 by Guillem Recolons

Extracted from The World: Publicists should rethink their methods in light of Martin Lindstrom's findings. The subliminal factor is more important than it seems, as set out in the new book by the sales expert, 'Buyology', a study of how consumers react to the impacts of brands. For example, Yes … Read more

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