Two monologues don't create dialogue
El desencuentro en forma de monólogos inconexos hunde nuestro planeta ya que nos aboca a la falta de diálogo. Pero no todo está perdido. Read more…
The country
Augmented reality and personal branding
The diary “The Country” I already reported in November of 2009 of the phenomenon of “augmented reality“. In a wikipedia definition, augmented reality (WITH) is the term used to define a direct or indirect view of a physical environment of the real world, whose elements are combined with virtual elements for creation … Read more
7. How do you communicate your worth?
The past 2 March we referred in a post to the question How do you create value? How do you communicate your worth? It's great to create values, have values, defend values. But if they don't communicate, no one will know.. Will it do any good? Yes, to fill the gap in personal satisfaction. Little else. … Read more
The philosophy of turning the quest for chollos into a smart attitude extends among consumers – White brands and low-cost consumption reach the services sector
I reproduce the article “I'm not a fool” by Lluís Pellicer appeared in El País on 11 November 2008 The bargain of a lifetime made business. Low cost flights, low cost clothing, low cost lawyers… Even massages! An entire industry dedicated to the low cost concept is consolidated in Spain. The price of the … Read more