weaknesses in personal SSOD

Personal brand diagnosis 9: Analyzing weaknesses

In the 8 previous chapters of the Iceberg series we have worked on diagnosing our personal brand we have focused on perceived identity, in its own, in digital identity by name in search engines, on social media and by keywords. In this chapter we enter the SDFO (Swot, Swot...) of our personal brand, … Read more

plastic surgery as personal branding

Personal branding is like plastic surgery: it's not explained, you can tell

What will plastic surgery have to do with Personal Brand (personal brand) and Personal Branding (the process)? I start with a somewhat particular question. My intention is to answer it, and I thank two good friends from the plastic surgery environment, Doctors Salvadó and Vila-Rovira who have inspired me (unknowingly) to draft these lines. Brand … Read more