Internal brand ambassadors

internal brand ambassadors

The strength of internal brand ambassadors (Employee Advocacy)

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Are you one of those who looks at the whole ad unit in an intermission of a TV show? Wait for the you'll see the YouTube video ad you want to watch? Do you keep the volume of the radio when ads interrupt your favorite show? do you enter the movie theater before the hour to see … Read more

Brand ambassadors

Brand ambassadors… External or internal?

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You're CEO of a company. You have to make a decision: 1. Betting on external brand ambassadors 2. Throw the rest for the internal ambassadors I raised this question a few days ago from Linkedin, and the answers I got seemed enriching, so I think the result well deserves a reflection in this post. Before … Read more

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