3 common ways to ensure failure in brand ambassador programs
Guillem Recolons identifies the three most frequent errors in the implementation of brand ambassador programs (employee advocacy)
employer branding
The 1st Online Congress of Employer Branding ATTRACTING TALENT arrives 2021
Attracting Talent comes the days 25, 26 And 27 October as a congress 100% Unconventional online Employer Branding… Register!
Corporate Personal Branding : Applications, pros and cons
Guillem Recolons analyzes the applications of Personal Branding in the Company and details its advantages and disadvantages (Version 2021)
Never try to retain talent, consquílo... or let it fly
Retaining talent reminds me of someone behind bars. In the post I deal with the need to let people fly when they no longer see project or purpose
Confidence, Training, Technology: the three keys to corporate branding staff
The branding staff is no longer an exclusive thing for celebrities and entrepreneurs. Today I deal with the three keys to corporate branding staff, a way to move personal brand management to companies, and specifically their professionals. I heard an interview they did to Brian Fanzo., CEO of ISocialFanz where I liked the … Read more
Shareholding emotional perhaps innocently, utopia or path?
Some time ago I recreated this concept of “emotional shareholding” understood as the symbolic co-ownership of a brand or organization. At the end of the month, many articles about employer branding pass through my hands (talent attraction) and about talent retention. I explain it briefly: Talent retention As a concept it seems to me that “Retention … Read more
8 common mistakes in corporate blogs
Although I'm not an online marketing specialist, my own experience of 7 years with soymimarca's blog, one of the corporate blogs of the personal branding, encourage me to suggest some ideas to make this path more bearable. I have seen during these years many mistakes made by improvisation and lack of professionalism, And … Read more
No corporate vision no employer branding worth
Just over a year and a half ago I gave a training for one of the world's great consultancy. For me, corporate vision, the purpose, is essential in terms of personal branding and employer branding. The thing is, that company's vision, In 2016 booted with a “be the leaders in…”. All … Read more
Companies, do they communicate effectively with their people?
We make it easy to know what percentage of companies communicate effectively with their professional. Fear of responding to anonymous surveys has been lost, and the mis-called “Employees” -how I hate that word- prefer to be more transparent than before. This data could be irrelevant, but in the middle of the era of employee brand advocacy is entirely relevant. It is. … Read more