ESADE Archivos - Guillem Recolons

Interesting debate about the low cost in BTV

8 February, 2009 by Guillem Recolons

The past 5 de febrero por la noche tuvo lugar un interesante debate sobre el low cost en Barcelona Televisió. Los ponentes que defendían la idoneidad del low cost en tiempos de crisis eran Josep Frances Valls, catedrático de marketing de ESADE y autor del libro “Fenómeno Low Cost”, Elisenda Camps, periodista y autora de … Read more

Low Cost, A new form of lateral thinking?. The talk about low cost and TVLowCost at ESADE

25 December, 20173 June, 2008 by Guillem Recolons

The Past 13 And 15 May took place in Madrid and Barcelona respectively the low cost monographs under the title “The low cost business model and the main strategic options of competitors”. The conference was addressed to ESADE alumni, and the truth is that both sessions were a success both … Read more

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