Interesting debate about the low cost in BTV

The past 5 In the evening of February, an interesting debate on low cost took place at Barcelona Televisió. The speakers who defended the suitability of low cost in times of crisis were Josep Frances Valls, Professor of Marketing at ESADE and author of the book "Low Cost Phenomenon", Elisenda Camps, journalist and author of … Read more

lateral thinking

Low Cost, A new form of lateral thinking?. The talk about low cost and TVLowCost at ESADE

The Past 13 And 15 May took place in Madrid and Barcelona respectively the low cost monographs under the title “The low cost business model and the main strategic options of competitors”. The conference was addressed to ESADE alumni, and the truth is that both sessions were a success both … Read more