The most-watched ad in history is not an ad. Goodbye, Advertising.

Advertising has lost its role as a leader in commercial communication. What's going on? Is branding the natural evolution of advertising?

Will this be the year of the personal branding?

Determining indications poke: I sense in professional circuits that expression “personal branding”, “personal brand” Or “personal branding” ya no suenan a chino como hace pocos años. These circuits include both independent professionals and those working in. Percibo en los buscadores que cada día hay más personas hablando del tema en la red. … Read more

Errores a evitar al presentarse

Leo un interesante artículo de Pete Leiman, autor de “I Got My Dream Job and So Can You” en que pone de manifiesto un error común, apparently innocent, que cometemos con mucha frecuencia cuando nos reencontramos con alguien al que hace tiempo que no vemos. La conversación, todo un clásico, podría ir por aquí: UNO: ¿Qué tal? … Read more

name Garcia 1

name Garcia (Ⅰ)

According to the INE, in Spain there are 1.484.707 García, of those who 82.190 they're called Garcia Garcia 935.931 González, of those who 43.028 their names are González Gonzalez 933.764 Rodriguez, of those who 44.479 their name is Rodriguez Rodriguez 928.656 Fernández, of those who 53.978 their name is Fernandez Fernandez 879.868 López, of those who 36.070 they're called Lopez … Read more

And… ¿Qué hará Mark Zuckerberg con 11.000 millones más?

La noticia de la salida a bolsa de Facebook generará un valor a la compañía de 88.000 millions of dollars, un récord en una puntocom desde que se valorara a Google por 23.000 millions in 2004. Está claro que ahora todos podremos poseer un trocito de Facebook, pero esa no es la cuestión. The question … Read more

Cristina Fernández de Kirchner self-inmola

I'm not used to reblogging third-party items, But “Don't cry for me Argentina. Cry for you” economist Xavier Sala i Martín is a must-read to learn about the partisan and family interests behind the decision to expropriate a 51% Repsol. There I leave you with this pearl, that in fact comes … Read more

Cartier: A good example of communication in the luxury environment

Communication in the luxury environment: all that glitters is not gold While brands like Loewe self-destruct with campaigns like Loewe Gold 2012, Cartier gives us a lesson in how things are done again in his L'Odyssée campaign. I wouldn't stop seeing him.. Some of you will think it's a matter of budget. And … Read more

goodbye Loewe, it was pretty while it lasted

What has been of that desired brand, taste reference, his name was Loewe? Judge yourselves. I, I won't step on one of their tents again. goodbye Loewe. I've felt real shame when I saw the ad. There are still those who confuse notoriety with extreme bad taste. Some friends tell me that these types of ads … Read more

Happiness after dismissal

It's a topic to talk about dismissal and depression, phases of mourning, of indefinition, Disorientation, Crisis. As Louis Van Gaal would have said, "Always negative". But, What about the positive side of the dismissal? Why do you never talk about people who have discovered that there is a better life behind an ERE? What about all those who, of the … Read more