CEO's ostrich come with expiration date?
CEO's ostrich are those leaders who, by discrete, do not exercise their role as primary spokespersons what are the key drawbacks?
executive branding
Digital ingenuity and omnichannel reputation
Concepts like Digital Naivety and Omnichannel Reputation come together if someone believes that not being on a platform prevents their reputation on it.
Confidence, Training, Technology: the three keys to corporate branding staff
The branding staff is no longer an exclusive thing for celebrities and entrepreneurs. Today I deal with the three keys to corporate branding staff, a way to move personal brand management to companies, and specifically their professionals. I heard an interview they did to Brian Fanzo., CEO of ISocialFanz where I liked the … Read more
#ExecutiveBranding Three types of managers according to their visibility
There is no single rule for measuring the level of public presence or visibility of managers in traditional or digital media. And more in a time of on hybridization / Off, where many OFF media have an ON platform where to replicate content: Press magazines, Tv, Radio... I differentiate three management profiles according to their visibility and … Read more
Personal image and personal brand is the same?
It makes sense that there is confusion. When you hear someone say “that man conveys a very solid personal image”, the party begins. The tip of the iceberg I usually say that the personal image is one of the elements of personal communication that can have the most in the footprint that we leave. Following iceberg's methodology of … Read more
What is the positive impact you want to leave on society? You got it? It's called purpose
Why do you get up every morning, beyond money or happiness? Is it in your hands to improve the world, or a small part of it? Why or who are you willing to fight for? What makes you sometimes don't remember the time to eat? and I add What's the impact … Read more
Executive Branding: from executives to changemakers
It's interesting the expression “Changemakers“ used by the authors of the book "Social Selling", Tim Hughes and Matt Reynolds (Kogan Page, 2016). We could literally translate it as "making of change", although the most accepted expression is "agents of change". Without a doubt, the drivers of business in organizations are the sellers (Commercial, account managers...) along with … Read more
Personal Branding FAQ 20 Faq (2)
We continue with the FAQs after the first delivery a few days ago. So I tried to respond to the management time factor, to the false idea that this is for the unemployed, to the concept of catalogue of services, to the idea of “Manufacture” brand and reasons for managing the personal brand. … Read more
The strength of the Personal Branding in the company #PBlabDay17
Yes. That's the motto of the upcoming Personal Branding Lab Day 22 June 2017: The strength of Personal Branding in the company. The first two editions were devoted to the fundamentals of the personal brand and its advantages for professionals. But it's up to those who can benefit most from the advantages of the different … Read more