execution of ideas, best with seniors

Ideas are great, but its execution is everything (and in that the seniors are great)

This week I recalled something that happened very often in the golden age of advertising agencies: Hundreds of new ideas were generated each week. The truth, However, is that very few came to its execution. The drawers of the agencies were full of good ideas, abandoned until they came … Read more


Don't waste your life trying to be someone else's brand

Celestino Martinez tells us the story of George Gershwin, character who has left a deep mark on the history of American popular music. Your relationship has a message: "Don't be anyone's second mark, be your own brand"