The 10 anniversary of “dospuntocerolandia”
The 10 Facebook's years are the 10 years of dospuntocerolandia, the network 2.0. Did Zuckerberg know the one who was messing?
dad, I don't want to be on Facebook
Chat applications like Snapchat give away with the supremacy of Facebook, but phenomena like sexting threaten parents and teens
Yes, I'm from the 93% it won't hang this message on my wall or make RT
Una nueva moda se quiere imponer: Hacernos sentir culpables si no re-difundimos un mensaje “benéfico”. In addition, nos lo envía un amigo. ¿Qué hay que hacer?
If you're on all social media, No “'re” in no time
Who much encompasses little squeeze. With social media, it's better to focus on 3 Or 4 well-carried that tries to be at all and not “Be” Nothing.
The most-watched ad in history is not an ad. Goodbye, Advertising.
Advertising has lost its role as a leader in commercial communication. What's going on? Is branding the natural evolution of advertising?
If I don't take care of my own marketing, how I'm going to take care of yours
Looking at the big internet figures of 2012 many will think that personal marketing is based on a “Be”. I defend that no, it's about “Be”.
Dangerous promotions on Facebook
Me llama poderosamente la atención una promoción en Facebook de las Bodegas PradoRey: if you give the “I like it” participas de un décimo de la lotería de Navidad que se celebra hoy en España. Is it an effective promotion? Naked eye, Yes. They have achieved some 90.000 “I like it” for promotion and 3.700 For … Read more
And… ¿Qué hará Mark Zuckerberg con 11.000 millones más?
La noticia de la salida a bolsa de Facebook generará un valor a la compañía de 88.000 millions of dollars, un récord en una puntocom desde que se valorara a Google por 23.000 millions in 2004. Está claro que ahora todos podremos poseer un trocito de Facebook, pero esa no es la cuestión. The question … Read more
The ultra-secret CEO's strategy
I refer you to Tino Fernandez's article “The ultra-secret CEO's strategy” published last Thursday in Expansion in which I have participated along many others, and that analyzes the desirability or not of CEOs to face public opinion. There are tastes and opinions for everything. And what do you think? They're founders, presidents and first … Read more
Professionals seek 'personal branding'
Here we leave the article of María Paz López appeared last Thursday in La Vanguardia Strategies for employment in times of crisis Professionals seek 'personal branding' The method has two phases: self-analysis of strengths and how to communicate them to others | Digital identity is based on interaction and contacts; if you don't interact, No … Read more