Why corporate communication should be humanized?, by @FranSegarraB
Fran Segarra says that in a digital and hyper-connected era, human communication represents a competitive advantage in any business
Fran Segarra
Personal Brand Diagnostics 14: The Vital Capital
Personal SFO gives us an interesting perimeter view of what matters (strengths and opportunities) and what should alert us (weaknesses and threats). Today I have as guest of honor Fran Segarra, psychologist specializing in Personal Brand, Personal Development , Branding and Business Humanization. And I brought it to this blog for … Read more
A coffee with Fran: from bar to blog and from there to Facebook
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The manager's personal mark
While the need to know and manage our personal brand is universal, in the case of the manager's personal brand we could say that it is imperative. Why is it so important for a manager to know and manage their brand? Firstly because your career depends heavily on the emotional footprint you know … Read more