The most-watched ad in history is not an ad. Goodbye, Advertising.
Advertising has lost its role as a leader in commercial communication. What's going on? Is branding the natural evolution of advertising?
Advertising has lost its role as a leader in commercial communication. What's going on? Is branding the natural evolution of advertising?
Leading or following the crowd are options. Leading has a cost, but also great rewards. While some do not believe, you are not born a leader. There are specific techniques and learnings to reinforce team leadership. Self-confidence helps that sense of leadership. What do Jesus of Nazareth have in common?, July … Read more