The most-watched ad in history is not an ad. Goodbye, Advertising.

Advertising has lost its role as a leader in commercial communication. What's going on? Is branding the natural evolution of advertising?

3. Do you lead or follow the crowd?

Leading or following the crowd are options. Leading has a cost, but also great rewards. While some do not believe, you are not born a leader. There are specific techniques and learnings to reinforce team leadership. Self-confidence helps that sense of leadership. What do Jesus of Nazareth have in common?, July … Read more