writing reinforces our personal brand

Our way of writing reinforces (or destroys) our personal brand

I was reading on Dan Schawbel's blog a while ago that all our emails, messages and other writings become key elements to strengthen our personal brand. I would add that these elements can also damage our personal brand. We never know who will end them by reading, so you better make sure we go for … Read more

Personal brands with their own seal: Audrey Hepburn

Perhaps there is no personal brand in the cinema as interesting as that of Audrey Kathleen Ruston, known to the world as Audrey Hepburn. Become a muse of cinema, very few of us knew he was born in Belgium, daughter of An English father and Dutch mother, and that he spent Canutas during World War 2 hiding … Read more

nelson mandela

Personal brands with their own seal: Nelson Mandela

Una de las marcas personales con mayor prestigio es la del Nobel de la Paz Nelson Rolihlahla Mandela, born in 1918 y conocido en su país como Madiba. Mandela fue el primer presidente de Sudáfrica elegido democráticamente mediante sufragio universal así como el líder del Umkhonto we Sizwe, the armed arm of the African National Congress … Read more


Networking 05 / Smile!

Smile Smiles, Please. This is a simple and basic principle of personal branding, and a lot of people skip it. Nobody likes to do business with someone who frowns. It's easier to build up working relationships with someone who says good morning with a smile. This basic rule was created in 1936 By … Read more

Offline opportunities to strengthen personal branding

Personal branding is not something unique to the digital environment A few days ago I saw a video by William Arruda that interested me in the use of an almost forgotten word in our day: the real world, also technically known as the offline world. It may seem shocking that talking about the real world is a … Read more

Any tips to survive on LinkedIn

It is indisputable that LinkedIn has established itself as the world's leading networking network. Released only 6 years from Mountain View, California, today has about 70 millions of professionals. LinkedIn is visited an average of 37 minutes a month, and Spain is the 7th country in the LinkedIn ranking with nearly … Read more

Is it always good that your people are your brand?

Tino Fernandez attached article on personal branding published in Expansion and Employment, in which Guillem Recolons collaborates Many companies are wary of key professionals who achieve a higher prominence than corporate identity. It's hard to fight this. They are exceptional ambassadors of companies, brands and their products. But … Read more

distinguirse o extinguirse

Distinguishing ourselves or extinguishing us

Retomando la jornada sobre Personal Branding del pasado 22 de abril en Madrid, destaco el titular de una frase que me llamó la atención: distinguirnos o extinguirnos. Era la moraleja final de la charlacrear madera de líderde Juan Manuel Casado, presidente de Casado Consulting. Distinguishing ourselves or extinguishing us. I can't agree more. … Read more

Ladies, gentlemen… the curriculum is dead (or so it seems)

Yesterday I had the opportunity to attend PERSONAL BRANDING / 1er personal brand management meeting that took place at the Intercontinental Hotel in Madrid. Coordinated by Mónica Deza, had excellent speakers: Andrés Pérez Ortega (Own Brand), José Manuel Casado (Married Consulting), Eduardo Garcia Matilla (Multimedia Corporation), Paul Melchior (Honest&Smart), Oscar Bilbao (Heirs … Read more