Destroying a mark in 11 Steps

We talk a lot about building personal brands. But for those who haven't just believed at all, maybe the time has come to see it from the reverse angle: how to destroy a personal brand. Although it may seem easy, takes time. Here are some steps to follow. Lying frequently. Don't auténtic@ To Include Promises or Purposes … Read more

Personal brands with their own seal: Sir Winston Churchill

It is almost impossible not to relate the sign of victory to Sir Winston Leonard Spencer-Churchill, who was British Prime Minister during World War II. One of the curiosities of this great estadist is that in addition, he was an excellent speaker, writer and a great columnist. Not for nothing did he receive the Nobel Prize in Literature … Read more

no crisis no challenges

No crisis, no challenges: Moving from routine to challenge

Of course, no crisis no challenges I allow myself to use this phrase from Albert Einstein to influence an aspect of the personal brand that I think is important: the need to self-question with some frequency. I explain myself: while everything points to self-esteem being the key to good brand projection … Read more

Never underestimate the power of a great story

Today I get this story so well told for Canal +. Animaos, lasts just over a minute. The moral borders on perfection: Never underestimate the power of a great story. [youtube-https://www.youtube.com/watch?v=X7MVtgXMclI&hl-en_US&fs-1&] Guillem RecolonsConvened that everything leaves its mark, help companies better connect with their stakeholders through staffing programs … Read more

18. Do you often use Google to find answers?

If so, Well done. Google is one of the largest sources of knowledge. And not just because of your web search, also as an image finder, blog blogs, maps, alerts… If you also have knowledge of English, your answers expand, because the sum ravages. Google will move you to Wikipedia, to YouTube, … Read more

17. What was the last time you tried to create something new?

If anything good has the crisis it is that it forces the need for change. Not for nothing, the Greek word crisis means change. It's hard, unless you work in the public administration, that in recent years or months there hasn't been a change in your employment situation. Right now it's … Read more

16. Take advantage of Google alerts?

I recognize that I have a love-hate relationship with Google Alerts. On the one hand, your incoming mailbox is saturated. But on the other hand, they pass you valuable information about the topics you have decided to subscribe to. Do you want to know what they say about you on the net? Subscribe an alert … Read more

15. How have you set up your personal brand?

There are many elements that make up a personal brand. Of course, training is a very important one, that lays the foundation for what we will later be. But once we enter the job market, What sets us apart from others?… Authenticity? Constant restlessness? Warrior spirit? Let's imagine that yes, that you are a person “Authentic” In … Read more

14. Are you cooking some great idea?

Despite our frantic activity, we just dedicate ourselves to thinking new ideas a minute or two a day. Time phases our initiative to renew ourselves. The urgent always precedes and surpasses what is important. At this point it will be very difficult for us to innovate to create some new project or to reinvent ourselves. … Read more