Advertising in periods of recession: When good times go by, you have to announce yourself. When times are bad, it is obligatory to advertise

We've got it on us.. The recession is going down all over the world, but it seems that in Spain it enters more strongly. Many companies have already started reducing their marketing investments to save resources and maintain profit margins. Managers know that's not the best solution, but they think "what else can I do". It's not easy to maintain the level of investments when your billing will be reduced in the coming months.

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