make you sweat blood

How to lose customers and win enemies / The Vodafone case

I'm sure we've all had good and bad experiences with brands. In my early advertising, agency J. Walter Thompson, that taught me almost everything that I know about brands, proposed in his “Strategic Tool Kit” Analyze in depth the process of buying a product or service to detect what is the … Read more

Happiness after dismissal

It's a topic to talk about dismissal and depression, phases of mourning, of indefinition, Disorientation, Crisis. As Louis Van Gaal would have said, "Always negative". But, What about the positive side of the dismissal? Why do you never talk about people who have discovered that there is a better life behind an ERE? What about all those who, of the … Read more