The personal brand iceberg
El iceberg de la marca personal es una metodología de Personal Branding basada en tres fases: Self, strategy and visibility
Lateral Branding
The express personal brand of Professor Jesús Neira
We know that creating a strong personal brand is a matter of time and patience. When neither one thing nor the other happens, what has happened with “the brand” Jesus Neira. It was created in 24h and destroyed in 24h. Una marca personal express no suele ser interesante. Neira defendió hace … Read more
Who's talking? and personal branding
In many posts we have talked about “google” yourself to see what circulates over us on the net. The truth is that this should be the first step in building our personal brand: knowing where we are, a first diagnosis. An interesting add-on to Google is a website called “Whos Talking“, … Read more