Those of us who have moved in the advertising environment know the magic of teaser. Remember those campaigns with powerful messages that no one signs? That's a teaser. (pronunciese tiser).It is also known as an unknown campaign. It's a preview of a campaign, of a pitch, of an event. Its main function is to create … Read more
Good Wednesday. Today we talk about Twitter as a working tool. In this field Twitter offers us many possibilities: Business Search People Search Topic Search (topics), adding the #hashtags Platform to advertise offers of all kinds: products, Services, Labour… Platform to announce changes Platform to announce new blog post Platform … Read more
Happy years to all. We continue with series "LateralTwits", we've already talked about Twitter as a means of communication, Twitter as a platform for dialogue, Twitter as a means of information, Twitter as a means of contact and Twitter as a public forum. Today we talk about Twitter as a means of reporting. As we've discussed before, Twitter is a … Read more
We talk a lot about building personal brands. But for those who haven't just believed at all, maybe the time has come to see it from the reverse angle: how to destroy a personal brand. Although it may seem easy, takes time. Here are some steps to follow. Lying frequently. Don't auténtic@ To Include Promises or Purposes … Read more
Returning to the previous post about augmented reality from the past 14 September, It seems that there are new coincidences between augmented reality and personal brand development. In the blog specialized in AR “Wildeyes” We have found this attached comic that shows a scenario in which our fingerprint will be so visible that we will not be able to … Read more
The diary “The Country” I already reported in November of 2009 of the phenomenon of “augmented reality“. In a wikipedia definition, augmented reality (WITH) is the term used to define a direct or indirect view of a physical environment of the real world, whose elements are combined with virtual elements for creation … Read more