It's been done. 40 years that Maltese thinker Edward de Bono published his "Lateral Thinking", one of the best creative manuals that has ever existed. I assure you that the method set out in Bono's book is still more in force than ever. Today I will try to establish an analogy between lateral thinking and personal branding. … Read more
Yesterday the Minister of Defence and “presidency” by the PSOE, Carme Chacón, unveiled us at a press conference that he will not run in the primaries that his party will organize to choose candidate for the general election scheduled for March 2012. We haven't spoken on this side-thinking blog in a while., But today, … Read more
I hope the companies that are engaged in HR do not be angry with me, but the truth is that Twitter is gradually becoming an interesting networking and recruitment tool “Talent”. I was able to check it in person when two clients asked me to locate very certain profiles with a haste … Read more
I attach an article by Andrés Pérez Ortega in which he predicts -quoting Tom Peters- that in the coming years we will reinvent our workplace. Posted in Pure Marketing. Worth reading. The Personal Brand of the new professionals says Tom Peters , with that vehemence that characterizes him, that we are going to have to … Read more
Despite our frantic activity, we just dedicate ourselves to thinking new ideas a minute or two a day. Time phases our initiative to renew ourselves. The urgent always precedes and surpasses what is important. At this point it will be very difficult for us to innovate to create some new project or to reinvent ourselves. … Read more
Stunning video that mixes a definition of lateral thinking by Edward De Bono with the graphic words that flow during the speech. [youtube-https://www.youtube.com/watch?v-1UcbyKCA7Uc&hl-es&fs-1&rel-0] Guillem RecolonsConvened that everything leaves its mark, I help companies better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy … Read more
In its "new words" message 2 February, Edward de Bono highlights the need to create new words to facilitate language. I am particularly struck by De Bono's reflection on the new word “EBNE” (Excellent, but not enough, "Excellent But Not Enough"). Without that word … Read more
A satisfied trader Joe customer, a grocery store, decide to create a home video by talking well about your favorite store. Hang it on youtube. A few days, the video becomes one of the most viewed ads on the network. The secret? Video quality is not good, but the author … Read more
Edward de Bono's new message tells us about the need for new approaches to times of crisis, and the greatest need for creativity. I'd rather you read the original version: Too often people think of creativity as being concerned with new products, new services and new markets. All of these imply a … Read more
"Valueless effectiveness is a tool without a purpose". It doesn't matter race or belief: import values. Only then did Obama win over his voters. When I was talking about economics, didn't do it with the cool macroeconomic figures, I was doing it looking at the families, the future of their children and their … Read more