This week I have been present at three events where Personal Branding and LinkedIn have been the protagonists. The personal brand course at Ferrovial, with six years of travel. There the attendees valued the importance of this network for active professionals. In Vassis Conseil I had the opportunity to hold a talk about … Read more
Who much encompasses little squeeze. With social media, it's better to focus on 3 Or 4 well-carried that tries to be at all and not “Be” Nothing.
Discover in this article the different ways to communicate your value proposition and generate affinity with the receivers of your message
Looking at the big internet figures of 2012 many will think that personal marketing is based on a “Be”. I defend that no, it's about “Be”.
Here we leave the article of María Paz López appeared last Thursday in La Vanguardia Strategies for employment in times of crisis Professionals seek 'personal branding' The method has two phases: self-analysis of strengths and how to communicate them to others | Digital identity is based on interaction and contacts; if you don't interact, No … Read more
I hope the companies that are engaged in HR do not be angry with me, but the truth is that Twitter is gradually becoming an interesting networking and recruitment tool “Talent”. I was able to check it in person when two clients asked me to locate very certain profiles with a haste … Read more
In the series "LateralTwits" we have already talked about Twitter as a means of communication, Twitter as a platform for dialogue, Twitter as a means of information , Twitter as a means of contact, Twitter as a public forum and Twitter as a means of reporting. Today we talk about Twitter as an open social network. We actually already went over that in the … Read more
We've already talked about Twitter as a means of communication, Twitter as a dialogue platform and Twitter as a means of information. Today we will focus on Twitter as a means of contact. It's a pretty unknown twitter utility, But there it is. Imagine, for a moment, we want to get in touch with Andrés Iniesta. In principle, looks like something … Read more
As you know, a few weeks ago UNESCO designated the castells as an intangible cultural heritage of humanity. We find it a unique opportunity to establish a simile with the creation of personal brands. The Castells are a festive event typical of Catalonia, more than 200 years old. It consists of the lifting of human towers … Read more
That's what we've been announcing from this blog, from Twitter, Linkedin, Facebook… has arrived. Today is soymimarca, an ambitious project that aims to become a benchmark in the operational creation of personal brands. The project, promoted by Jordi Collell and Guillem Recolons - who writes to you-, it targets both companies and individuals, and among its differential tools … Read more