The new consumer

Debido a su interés, reproducimos el artículo de Lucas Carné, Director de Privalia, aparecido hoy en Cinco Días. La democratización de la moda, la economía de escala que ha encontrado su paradigma en internet y la introducción total de las nuevas tecnologías en la vida cotidiana han dado como resultado un nuevo establishment del mercado, … Read more

Interesting debate about the low cost in BTV

The past 5 In the evening of February, an interesting debate on low cost took place at Barcelona Televisió. The speakers who defended the suitability of low cost in times of crisis were Josep Frances Valls, Professor of Marketing at ESADE and author of the book "Low Cost Phenomenon", Elisenda Camps, journalist and author of … Read more

A new value model based on a combination of creative ingenuity, new focus on media planning and spot production prioritizing the main message and brand: that's TVLowCost

Guillem RecolonsConvened that everything leaves its mark, I help companies better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (programs of branded internal ambassadors). Socio of Soymimarca's Integra Personal Branding, Brand Directory of Omnia Branding, I also collaborate with Ponte en Valor, Brandergizers, … Read more

We start the year talking about low-cost successes: YOIGO ALREADY HAS ONE MILLION CUSTOMERS

Nos complace compartir la noticia de que el cuarto operador de telefonía móvil en España, Yoigo, ha alcanzado el millón de clientes en poco más de dos años desde que inició su andadura comercial el 1 December 2006. Para el consejero delegado de Yoigo, Johan Andsjö, esta cifra tiene especial trascendencia ya queRead more

Edward de Bono's recent message, father of lateral thinking: 'thinking to be a problem

Mistranslated, Be: we just think of solutions to problems. Here is the original text, my translation and my comments: "Because we often consider 'thinking' to be problem solving we do not think much about matters which are not problems. If there is a wide open road ahead of us do not stop to consider … Read more

lateral thinking

Low Cost, A new form of lateral thinking?. The talk about low cost and TVLowCost at ESADE

The Past 13 And 15 May took place in Madrid and Barcelona respectively the low cost monographs under the title “The low cost business model and the main strategic options of competitors”. The conference was addressed to ESADE alumni, and the truth is that both sessions were a success both … Read more