The confusion between personal branding and personal marketing exists, and it has its logical point. It comes from the same confusion between branding and marketing. I myself was the victim of this confusion. In my time as a publicist, most companies went to branding companies for a logo, not for a … Read more
Yes, you continue to confuse personal brand with personal marketing Without denying at all the importance of personal marketing as PART, the personal brand would be the ALL. It's like marketing (Part) and branding (All). The personal brand (in English personal brand) is what we leave in others, a footprint, an impression, a legacy. … Read more
We continue with the FAQs after the first delivery a few days ago. So I tried to respond to the management time factor, to the false idea that this is for the unemployed, to the concept of catalogue of services, to the idea of “Manufacture” brand and reasons for managing the personal brand. … Read more
Looking at the big internet figures of 2012 many will think that personal marketing is based on a “Be”. I defend that no, it's about “Be”.
Personal Branding Plan launches today, the first online personal brand self-management course. An ambitious and cooperative project that answers these questions: Are you waiting for the chance of a lifetime and it hasn't just arrived? Are you dissatisfied with your current job but are afraid of a change? Is your project powerful … Read more
It is a real pleasure to share a novelty with vosotr@s: next Wednesday 16 May launches First Online Personal Brand Self-Management Course. The course is aimed at anyone who wants to increase their chances of professional success and is structured as a true brand consultancy on the network. The 16 May you can start … Read more
We started this fourth installment of "Human Marketing" remembering the four "C": Believe, Trust, Collaborate and Communicate. Today we focus on an important "C", Collaborate. Kotler and his "10 principles of new marketing" must be referenced, in that it cites collaborative marketing and defines it as a marketing that evolves from the transactional (1950) and relational (1980) … Read more
Are you an entrepreneur or employee? This guillem Recolons post compares both profiles and gives us clues to identify with which of the two we are most related.
Here we leave the article of María Paz López appeared last Thursday in La Vanguardia Strategies for employment in times of crisis Professionals seek 'personal branding' The method has two phases: self-analysis of strengths and how to communicate them to others | Digital identity is based on interaction and contacts; if you don't interact, No … Read more
Extracted from the soymimarca blog “Paul Adam, one of the best personal marketers, opens soymimarca in Valencia” Soymimarca and Pablo Adán reinforce each other with this alliance that will set the bar of personal brand a little higher For days we bit our tongues, but the time has come. Paul Adam … Read more