Is it always good that your people are your brand?

Tino Fernandez attached article on personal branding published in Expansion and Employment, in which Guillem Recolons collaborates Many companies are wary of key professionals who achieve a higher prominence than corporate identity. It's hard to fight this. They are exceptional ambassadors of companies, brands and their products. But … Read more

Ladies, gentlemen… the curriculum is dead (or so it seems)

Yesterday I had the opportunity to attend PERSONAL BRANDING / 1er personal brand management meeting that took place at the Intercontinental Hotel in Madrid. Coordinated by Mónica Deza, had excellent speakers: Andrés Pérez Ortega (Own Brand), José Manuel Casado (Married Consulting), Eduardo Garcia Matilla (Multimedia Corporation), Paul Melchior (Honest&Smart), Oscar Bilbao (Heirs … Read more