Facebook friends, LinkedIn contacts, friends on MySpace, Twitter followers, blog readers… This is your virtual patromony. If you want it to be a real estate too, interact with them. Send messages, publishes notes, Tweets, congratulations anniversaries, create thematic groups. Your virtual connections are more important than you think. Maybe Twitter is the … Read more
As Bernd Schuster would say, “there's nothing else to do”. The truth is that the focus “Dinosaur” is often the preferred by banks when it comes to giving credit. Strong companies, often familiar, who have not made excessive changes to their internal and external approach. Everything's fine until in a recession … Read more
What happens to us every beginning of the year, or right after the summer? That very often we take advantage of that circumstance to set personal goals. There are many kinds of them: Health: lose weight x kilos, sign us up for a gym, running 10km marches, follow a balanced diet, quit smoking, do yoga… Family: find a partner, Decide … Read more
In other words, How do we manage our network presence? Your name on Google what does it say? We have encountered various cases among clients of our Personal Branding In a case, the character only appeared in a legal dispute of a ago 10 years for unpaid debt (which was then satisfied, But that doesn't … Read more
The past 2 March we referred in a post to the question How do you create value? How do you communicate your worth? It's great to create values, have values, defend values. But if they don't communicate, no one will know.. Will it do any good? Yes, to fill the gap in personal satisfaction. Little else. … Read more
The question brings them, but even if you read it and say yes, there is a large majority of professionals who don't like to change routines at all. An example of the “real life” we have it on restaurant visits. At a table there will always be the curator who asks for macaroni and steak, The … Read more
“I have a strategy so that your Foundation can attract more partners”, “I am a consumer and seller of your company's products”, “I am assured that this company could reduce costs by avoiding personal trauma”, “I'm a fashion expert for the mother-to-be”, “I'm a child marketing specialist”, “Doctor's office, But I pass 3 months at the time … Read more
We link to the phrase "Progress comes from a dissatisfaction with status quo". In other words, progress arises after dissatisfaction with the status quo. The phrase is by the Saatchi brothers, Iraqi immigrants who revolutionized advertising and art in the 80 in the UK with its Saatchi agency & Saatchi Advertising. But … Read more
Before the web 2.0 change our world, era difícil obtener la suficiente notoriedad personal como para destacar. There were no blogs, ni Twitter ni las redes como LinkedIn, so the only alternative was to advertise in the local or economic press. With good luck, uno podía quizás organizar un encuentro profesional y llegar … Read more