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New guest-post, this time about positioning and personal brand written by one of the greats, pro and friend marketinian: Paul Adam
Paul Adam
Personal Branding and Personal Marketing Is it the same?
The confusion between personal branding and personal marketing exists, and it has its logical point. It comes from the same confusion between branding and marketing. I myself was the victim of this confusion. In my time as a publicist, most companies went to branding companies for a logo, not for a … Read more
Authentic, Relevant, different #ARD_ebook
Authentic, Relevant, different are key in an impeccable personal brand, and they're also titled the last ebook 2014 from Soymimarca, already in free download
23 personal brand definitions - the video-
If you weren't even clear what personal brand is, this video helps clarify concepts. Happy 2013! Guillem RecolonsConvened that everything leaves its mark, I help companies better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (programs of branded internal ambassadors). Partner … Read more
I wish you'd existed before., Graduate in Personal Branding
Two years ago, the newspaper La Vanguardia placed the personal branding as one of the future professions of 2020. They were wrong.. Things have come a few years ahead. Although it varies by author, my definition goes like this: Personal Brand is the brand you project on others and Personal Branding would be … Read more
Personal Branding Plan: Manage -already- the script of your life
Personal Branding Plan launches today, the first online personal brand self-management course. An ambitious and cooperative project that answers these questions: Are you waiting for the chance of a lifetime and it hasn't just arrived? Are you dissatisfied with your current job but are afraid of a change? Is your project powerful … Read more
The 16 May the Online Personal Brand Self-Management Course is launched
It is a real pleasure to share a novelty with vosotr@s: next Wednesday 16 May launches First Online Personal Brand Self-Management Course. The course is aimed at anyone who wants to increase their chances of professional success and is structured as a true brand consultancy on the network. The 16 May you can start … Read more
Human Marketing V: The fourth C is Communicate
In addition to establishing our personal brand, built and built on real values, and on a vital argument consistent with who we are and with our aspirations, human marketing establishes relationships between people, between personal brands. Both the aspects of visibility and attitude are the basis of a communication strategy. Communication between … Read more
Human Marketing III: question of trust
The tremendous impact on various social forums that is generating this new twist to marketing (#human marketing) was somewhat predictable, although it does not cease to surprise us the ease and enthusiasm with which this proposal is being assumed that more than changing the point of view that the new marketing has of the new market what … Read more
And Soymimarca took off his pacifier
Yesterday it was a year since Soymimarca opened its doors. As many of you know, I'm involved in this project of staff branding up to the eyebrow. The truth is that it's been an interesting year, full of ideas, projects, experiences, in a hurry, Nerves, Customers, Collaborators, Friends, Joys, Hopes. Even if it sounds like a lie, the project continues. And … Read more