You know it? What's your personal brand? If you already know what your personal brand is, Congratulations. You're in a position to define goals, business model, value proposition, messages and throw yourself into any ring to communicate it. Yes, on the contrary, you don't know what your personal brand is, that mark you leave on others, Need … Read more
A few days ago I was talking about how to weaken our weaknesses, in what was the start of a series of articles about personal DAFO. Today it's the turn of the fortresses What to do with our strengths? How to fortify our strengths? Types of personal strengths What sets us apart from others. In short, what … Read more
If we accept that personal branding is the footprint we leave on others, we should distinguish between our public communication area (the one we know about us and know others in our environment), our blind area (others know her and we don't) and our secret area (we know her, others don't). Only then will we improve … Read more