Don't let technology step on you, use it in your favor

Don't let technology step on you, use it in your favor

Technology. This is the fifth of the trends I scored a few days ago in the post Trends 2020 in Personal Branding. The first: The Drive of Social Awareness and Personal Brand The Second: When the facts are imposed on the sayings The third: From influencers to influencers (substantial change) The fourth: No … Read more

Don't think (Only) Google, think about your customers

Don't think (Only) Google, think about your customers

I'm often asked (And I wonder): Why do real experts in a subject don't appear up to the page 4 Or 5 Google? This is the fourth of the trends that I pointed out a few days ago in the post Trends 2020 in Personal Branding. The first: The impulse of social conscience and the … Read more

boosting social conscience

The drive of social awareness and personal branding

A week ago I was aiming in the article Trends 2020 in Personal Branding seven of which for me will be the most relevant trends for 2020. And I've set out to develop each of these trends over 7 Weeks, starting with one of the ones I think can change things the most: the impetus of the … Read more

personal branding lab day 2018

Personal Branding Lab Day 2018 and Personal Branding 4.0

Personal Branding Lab Day 2018

The 1 December took place the 4th edition, The Personal Branding Lab Day 2018, a personal brand marathon of about 12h that went online, directed by Nilton Navarro and led by himself next to the great Alicia Ro. If you couldn't follow her, I advise you to connect with the first part of the Personal Branding Lab Day 2018 (5h 34′ duration) and the second part of the Personal Branding Lab Day 2018 (6h 07′ duration). It was broadcast from Barcelona, Madrid, Valencia, Alicante, San Sebastian, Bilbao, Oviedo, Sevilla, Valladolid, Huelva, Israel, Mexico, Colombia, Brazil, Peru, and Dominican Republic.

I think there was a great quality in the contents treated. It was to be expected, considering the strength of the rapporteurs. he was there (in order of appearance) Jane Rodriguez of the Trunk, Colia Hil, Claudio Inácio, Ami Bondia, Elena Arnaiz, Josep Rom, Silvia Saucedo, Monica Mendoza, Isabel Muela, Eva Collado, Meme Romero, Enrique Cejudo, Fabian Gonzalez, Alfredo Vela, Maria A. Sánchez, Cristina Mulero, Andrés Pérez Ortega, Neus Arqués, Jordi Collell, Arancha Ruiz, Nancy Vazquez, Ilana Berenholc, Oianko Choperena, Paula Fernández-Ochoa, Ames Spray and a certain Guillem Recolons. Next to the videos of David Barreda, Paul Adam, Daniela Viek, Raquel Gomez And Vladimir Estrada.

I warmly thank Infojobs, Blanquerna Comunicació i RI, Lid Editorial And TelePizza your help to celebrate the event.

And beyond the Personal Branding Lab Day 2018

Indeed,, not everyone was there. I would have gladly included people who constantly inspire me as Xavi Roca, Élia Guardiola, Ivan Diaz, Helena Casas, Fran Segarra, Joan Clotet, Laura Ferrera, Oscar Del Santo, Ruth Rios, Marco Tomasone, Mireya Trias, Kike Mingo, Ylse Roa, Francisco Warden, Laura Chica, Enrique F. Brull, Natalia Gómez del Pozuelo, Ecequiel Barricart, Angels Anton, Javier Zamora, Africa Lucena, Johnny Durán, Carola Morató, Alexis González, Alicia Linares, Fernando Rios, Veronica Sanchez, Alex Duran, Raquel Roca, Daniel Iglesias, Yrma Sanchez, Gabriel Patrizzi, Amalia Lopez Sidewalk, Hector Jimenez, Alexia Herms, Arturo González, Deize Andrade, Patricia Dalpra, Ruben G. Castro, Esmeralda Diaz-Aroca, Ronald Durán, Adriana Motta, Alan Urbina, Veronica Rivera, Alfonso Alcántara,Eva A. Castle, Fabi Mersan, Carmen Santo, William Arruda, Brenda Bence, Dan Schawbel, Catherine Kaputa, Luigi Centenaro, Nance Rosen, Jason Alba, Seth Godin, Tom Peters, …

Personal Branding 4.0

Fear. That is what dominates when talking about the fourth industry revolutionL. In my talk in this Personal Branding Lab Day 2018 tried to highlight the positive side, that of technology at the service of people and not the other way around.

I dared to list the different advantages of big data, IoT, blockchain or deep learning offer us from the point of view of the management of our personal brand.

To achieve technology at the service of people, we need people at the service of technology

I don't do any more Spoiler. Here's the video:

identify the #iDiot

Identifying a profile that invades the network: the #iDiot

#iDiot Ignorant Digital Infamous Opportunist Tramposo It is reasonable to think that if there are parasites in real life, let's also find them on the Internet. The problem is that in real life they are easy to detect, in the digital world not so much. Some tools are needed, some pay, to discover the #iDiot. Its main form … Read more

12 hours of personal branding / Guillem Recolons

7 weeks and a half of vertigo and 12 hours of personal branding

What's been going on these last few weeks has been exciting, crazy. It concluded with 12 hours of personal branding, but behind there's a world. It is confirmed that anything is possible with equipment, ideas and will. Here is the making of the 3rd International Congress on Personal Brand Personal Branding Lab Day (aliases #PBLabDay17), and a guide to … Read more