Contrary to what many may think, advertising agencies rarely think of "low cost" format

An advanced lateral thinking approach: the philosophy of the agency TVLowCost in the United Kingdom. I transcribe it literally so as not to blur the concept with a subjective translation. 1° « Low Cost » means you have a choice Everyone knows and accepts this today. Neither easyJet nor Ryanair hides the fact that their flight times … Read more

Advertising in periods of recession: When good times go by, you have to announce yourself. When times are bad, it is obligatory to advertise

We've got it on us.. The recession is going down all over the world, but it seems that in Spain it enters more strongly. Many companies have already started reducing their marketing investments to save resources and maintain profit margins. Managers know that's not the best solution, but they think "what else can I do". It's not easy to maintain the level of investments when your billing will be reduced in the coming months.

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