The most-watched ad in history is not an ad. Goodbye, Advertising.
Advertising has lost its role as a leader in commercial communication. What's going on? Is branding the natural evolution of advertising?
Advertising has lost its role as a leader in commercial communication. What's going on? Is branding the natural evolution of advertising?
It's a topic to talk about dismissal and depression, phases of mourning, of indefinition, Disorientation, Crisis. As Louis Van Gaal would have said, "Always negative". But, What about the positive side of the dismissal? Why do you never talk about people who have discovered that there is a better life behind an ERE? What about all those who, of the … Read more