Reasons to manage your personal brand (Ⅴ)
Empezar de nuevo no siempre es una quimera. Often it responds to a need for change, de reorientación, de redescubrimiento. Descubre el rebranding
Reinventing
No crisis, no challenges: Moving from routine to challenge
Of course, no crisis no challenges I allow myself to use this phrase from Albert Einstein to influence an aspect of the personal brand that I think is important: the need to self-question with some frequency. I explain myself: while everything points to self-esteem being the key to good brand projection … Read more
18. Do you often use Google to find answers?
If so, Well done. Google is one of the largest sources of knowledge. And not just because of your web search, also as an image finder, blog blogs, maps, alerts… If you also have knowledge of English, your answers expand, because the sum ravages. Google will move you to Wikipedia, to YouTube, … Read more
17. What was the last time you tried to create something new?
If anything good has the crisis it is that it forces the need for change. Not for nothing, the Greek word crisis means change. It's hard, unless you work in the public administration, that in recent years or months there hasn't been a change in your employment situation. Right now it's … Read more
Daring to change or let it die
Yesterday we had the opportunity to read the interesting interview in La Vanguardia by Víctor Amela to the advertiser Toni Segarra. Beyond the success stories of some campaigns, Segarra delves into the concept of change and adaptation in a definitive way, as Philip Kotler and Fernando Trias did in their day … Read more