Everything is wrapped up in one story What's yours?
Today I bring the translation of "What is the relationship between story and meaning of the brand" by Patrick Hanlon, author of the book “Primal Branding”
Story
Churchill and the Elephant Rope: Never give up #Relato
One of the many quotes that make up Winston Churchill's personal legacy and brand is "Never Give Up". The most popular "Never Give Up" To Be Precise, the words of the great British prime minister were: "Never give in, never, never, never, never, in nothing great or small, large or petty, never give … Read more
Don't judge without knowing the context and the story of the other
Look at the boy in the picture. You don't know him., but maybe you'd be able to venture out a character stereotype based on your experience… Cocky boy who's run away from home? Young adventurer looking for experiences? The truth is that we have a certain tendency to judge and fabricating stories without first knowing the … Read more
A key and a story for your next professional reinvention
Over the course of your life, there will be good times and bad times, moments when you'll find yourself invincible and moments when you'll feel defeated and useless. The moments when you think you're invincible don't last long, so you should enjoy them and taste them because you'll soon find something that will remind you … Read more
“I'm discovering the need for a weekly crisis”
One of the key requirements for a story to connect is that there is conflict, ongoing crisis. FCBarcelona and football in general are no exception
We've grown up, but we still like stories
Since Altamira, humanity has succumbed to the persuasive power of tales. I leave a good example of using storytelling as a communication tool
I want to accompany you in your change, Do you leave?
Four or five days ago my friend and partner Jordi Collell published the attached post on the SOYMIMARCA blog. I think it's an excellent example of storytelling, so I re-publish it with your permission for everyone who follows this blog. If you ever have to explain your professional adventure, here you have a great fountain … Read more
Your father was a fireman and mine was a machinist.
The train is back at the center of our lives. This is Renfe's new story, turned into an advertisement, which has been on the air for a few days. Renfe manages to turn his long, stale story around to turn it into something positive. Many brands do not dare to use this … Read more
Never underestimate the power of a great story
Today I get this story so well told for Canal +. Animaos, lasts just over a minute. The moral borders on perfection: Never underestimate the power of a great story. [youtube-https://www.youtube.com/watch?v=X7MVtgXMclI&hl-en_US&fs-1&] Guillem RecolonsConvened that everything leaves its mark, help companies better connect with their stakeholders through staffing programs … Read more
“I have a dream”, perhaps one of the best examples of storytelling
I recently had the opportunity to read the book “You'd better tell it.” by Antonio Nuñez -Active Company-, dedicated to the story (storytelling) as a communication tool. Go ahead that I recommend your reading to any person or company that needs to get the most out of your communication. I met Antonio a few years ago in … Read more