The 10 seconds and 3 questions to answer before posting on the Internet
10 seconds can only separate a successful post from another anodyne or harmful to your personal brand. Discover the key 10+3xYes
online reputation
Digital ingenuity and omnichannel reputation
Concepts like Digital Naivety and Omnichannel Reputation come together if someone believes that not being on a platform prevents their reputation on it.
Reputation crisis in sight: It's not MBA all that glitters
This week I'm dealing with a misresolved online reputation case by a brand that soon went from nowhere to sell more than 12 millions of euros in online training with a successful product... but an equivocal marketing. If you're short on time, I invite you to watch this video summary of … Read more
Personal brand diagnosis 6: Digital identity by name
In the 5 previous chapters have focused on perceived identity (external feedback) and in its own (self-diagnosis tests). Now we're entering digital identity. Here we see digital identity by name in search engines, and soon we'll do it for social media and keywords. If you're short on time, I invite you to … Read more
Now, someone somewhere is looking for your name on Google
Yes, Right now, while you read this, someone somewhere is typing and looking for your name on Google Like it or not, your whole life goes at the speed of light ahead of that person who's looking for your name on Google to find out information about you. That information can help you take … Read more
Differences between personal brand, reputation and online reputation
I've wanted to talk to you about online reputation and its reputation relationship for a long time. “Real” and the personal brand. Everything is opinionable, there's no exact science about this, but I hope to help you understand something important: personal brand, reputation and online reputation are different things. Online reputation can be ephemeral If our brand … Read more
Digital reputation: Who wants a misogynistic and racist in their squad?
El caso de reputación digital del futbolista recién expulsado del Lleida FC no es el primero y desgraciadamente no será el último El fichaje Por simplificar, Lleida FC, of the 2nd division B, ficha a Eric Zárate (20 Years) as a new striker from Albacete B of the Third Division. Zárate también ha jugado en … Read more
Is it positive to report bad brand practices in RRSS?
Canal's latest online reputation case + and Risto Mejide is not the only one of its kind, but it's one of the most sounded given the influence of the author
Professionals seek 'personal branding'
Here we leave the article of María Paz López appeared last Thursday in La Vanguardia Strategies for employment in times of crisis Professionals seek 'personal branding' The method has two phases: self-analysis of strengths and how to communicate them to others | Digital identity is based on interaction and contacts; if you don't interact, No … Read more
Augmented reality and personal branding II
Returning to the previous post about augmented reality from the past 14 September, It seems that there are new coincidences between augmented reality and personal brand development. In the blog specialized in AR “Wildeyes” We have found this attached comic that shows a scenario in which our fingerprint will be so visible that we will not be able to … Read more