paradox brand weiwei

The Personal Brand Paradox

Paradox is what is said and especially opposed to logic. Some time ago I published an article entitled The paradox of personal branding, do I worry about the image I project or the value I bring? Here I address the paradox of value, possibly the most important. But there's more. In a world where the … Read more

You're looking for people

Don't look for a job. Find who's offering it. Do you really think that good deals come to the job exchanges? When it comes to looking for work you can take two positions: the classic, passive or dynamic, Active. Let's look at the differences: Classic job search: It's based on an old-fashioned document called CV, Curriculum … Read more