Ryanair

The philosophy of turning the quest for chollos into a smart attitude extends among consumers – White brands and low-cost consumption reach the services sector

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I reproduce the article “I'm not a fool” by Lluís Pellicer appeared in El País on 11 November 2008 The bargain of a lifetime made business. Low cost flights, low cost clothing, low cost lawyers… Even massages! An entire industry dedicated to the low cost concept is consolidated in Spain. The price of the … Read more

Contrary to what many may think, advertising agencies rarely think of "low cost" format

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An advanced lateral thinking approach: the philosophy of the agency TVLowCost in the United Kingdom. I transcribe it literally so as not to blur the concept with a subjective translation. 1° « Low Cost » means you have a choice Everyone knows and accepts this today. Neither easyJet nor Ryanair hides the fact that their flight times … Read more

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