In the 10 previous chapters of the Iceberg series I have worked with the diagnosis of our personal brand: perceived identity, own identity, digital identity identity by name in search engines, on social media and by keywords. I have also discussed with Elena Arnaiz the "D" of "Weaknesses" of the STHFO, the "F" of Strongholds with Xavi Roca. … Read more
This week I recalled something that happened very often in the golden age of advertising agencies: Hundreds of new ideas were generated each week. The truth, However, is that very few came to its execution. The drawers of the agencies were full of good ideas, abandoned until they came … Read more
It will be because I belong to the category of seniors and I never talk about it, today I want to address a complex issue that mixes big problems with great opportunities. If you're short on time, I invite you to watch this video summary in a minute. At what age are professionals considered seniors? I remember playing with friends … Read more