I leave you the interview conducted by the Social Media specialist Luis Fernández del Campo about personal branding [Youtube]https://www.youtube.com/watch?v-qm8u7KQ-qBg&feature-plcp[/Youtube] Guillem RecolonsConvened that everything leaves its mark, I help companies better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (programas de embajadores internos de … Read more
Personal Branding Plan launches today, the first online personal brand self-management course. An ambitious and cooperative project that answers these questions: Are you waiting for the chance of a lifetime and it hasn't just arrived? Are you dissatisfied with your current job but are afraid of a change? Is your project powerful … Read more
It is a real pleasure to share a novelty with vosotr@s: next Wednesday 16 May launches First Online Personal Brand Self-Management Course. The course is aimed at anyone who wants to increase their chances of professional success and is structured as a true brand consultancy on the network. The 16 May you can start … Read more
It's a topic to talk about dismissal and depression, phases of mourning, of indefinition, Disorientation, Crisis. As Louis Van Gaal would have said, "Always negative". But, What about the positive side of the dismissal? Why do you never talk about people who have discovered that there is a better life behind an ERE? What about all those who, of the … Read more
In addition to establishing our personal brand, built and built on real values, and on a vital argument consistent with who we are and with our aspirations, human marketing establishes relationships between people, between personal brands. Both the aspects of visibility and attitude are the basis of a communication strategy. Communication between … Read more
We started this fourth installment of "Human Marketing" remembering the four "C": Believe, Trust, Collaborate and Communicate. Today we focus on an important "C", Collaborate. Kotler and his "10 principles of new marketing" must be referenced, in that it cites collaborative marketing and defines it as a marketing that evolves from the transactional (1950) and relational (1980) … Read more
Are you an entrepreneur or employee? This guillem Recolons post compares both profiles and gives us clues to identify with which of the two we are most related.
The tremendous impact on various social forums that is generating this new twist to marketing (#human marketing) was somewhat predictable, although it does not cease to surprise us the ease and enthusiasm with which this proposal is being assumed that more than changing the point of view that the new marketing has of the new market what … Read more
We said last Tuesday that HUMAN MARKETING is a way of doing marketing that does not have 4 "P" but 4 "C": Believe, Trust, Collaborate, Communicate. Today we focus this second part on the first "C": CREER De las distintas definiciones del verbo creer que encontramos en la RAE, We stay with this one: Giving credit to someone. Tan … Read more
I leave you the series of articles that talk about a new perspective on marketing, we call it Human Marketing. They are collaboratively written by Pablo Adam and Guillem Recolons. How many times have we heard that well-sounding reflection that a new era comes. Well, don't stare because it's already arrived. Supongo que si sigues … Read more